Archives For September 2012

Answer the why

September 27, 2012 — 2 Comments

The “How to” is important but the why is what keeps you going.

Why do you do what you do? Why do you want what you want?

A strong enough why can enable you to endure any hardship. It is the why that gives meaning and motivation.

Why am I doing what I’m doing?

Why did I start doing what I’m doing?

Why am I still doing it?

Why should I keep doing what I’m doing?

If current answers to your whys leave you uninspired and unmotivated than you need to reevaluate and adjust your direction.

A very important number in your business is the lifetime value of your customer.

The lifetime value of a customer is how much profit you’ll make from the average customer over the time they will shop with you.

Here is how to figure that out.

What is the average initial purchase they will make with you?

Subtract the expenses and you get the profit from the average customer.

How often do they buy each year?

How long will they stay with you? One year, three years, five years?

Always figure on the low end.

Is business Spiritual?

September 24, 2012 — Leave a comment

The Spiritual and the Physical

Everything that pertains to life and business has its foundation in the Word of God and His truth. God is the creator. He created all things according to His creative laws and established a natural realm.

We are all governed by His laws in this natural realm, whether we’re believers or unbelievers. That’s how we were created. We need to line up with these natural laws just as much as we need to line up with the spiritual laws that we learn in the scriptures.

The Marketing Mindset

September 22, 2012 — Leave a comment

Having the correct mindset is crucial to business success. Every action is preceded by a thought. This seems a fundamental idea but too often we blame our actions on  . . . “I didn’t think about that.”

Actually you did think about it whether it be subconscious or conscious you thought before you acted. The important thing is to program your thoughts ahead of time so that when situations arise you think correctly and therefore you’ll act correctly.

You do what you do and say what you say because of your thought patterns. Change your thinking and you’ll change your actions and words.

There are four essential elements you need to try and squeeze into every marketing message you put out to the public. This Cheat sheet will help you remember what is important.

1. Get Attention.

Use a headline or something that will catch the attention of your prospective customer. If you are selling to housewives then use a headline the starts with: “Attention Housewives…” or  if business owners: “Special Report For Business Owners in Jackson County”

It’s good to use a benefit laden headline: The two words “How To….(whatever solution you’re offering)” are very effective in catching attention.