Marketing Mindset pt 4

August 30, 2012 — Leave a comment

7. Servant Mindset

 What can I do to serve this customer? What will benefit them best even if it cost me more than I thought?

 Or to put it this way . . . It’s not about you it’s about them.

 “Let this mind be in you which was also in Christ Jesus, who, being in the form of God did not consider it robbery to be equal with God, but made Himself of no reputation, taking the form of a bondservant, coming in the likeness of Men.” Philippians 2:6

  Jesus Himself said, “ I did not come to be served but to serve”

 Here are some  questions to ask that will help you discover ways to serve your customer.

 ·         How can I guide or show them how to do something that will benefit them?

  • What support can I offer as they work through their opportunity or problem?
  • How can I help them find their purpose?
  • How can I enable them to act on the information they have?
  • What can I do to benefit them, protect them, help them financially or make them more productive?
  • What problems do they need solved and how can I help them solve their problems?

 If you have a retail store and someone comes in, approach them with the attitude of service. Listen to them, ask questions , be attentive and look for ways to help them solve the problem they came in with.

 We all are fearful buyers. We’re afraid of being ripped off and taken advantage of. You can serve someone who has that fear by giving them the information they need so they won’t be misled.

 8. Generous Mindset

 Give and it will be given to you: good measure, pressed down, shaken together, and running over . . . For with the same measure that you use it will be measured back to you” Luke 6

 A very simple promise. Do you believe it? Do you believe it applies to your business?

 I want to encourage you to believe this promise and put it into practice in your business. Generosity helps to break the hold that covetousness tries get on our hearts. Generosity has a way of softening our hearts and giving us a better perspective on life.

 There is a great example of this  by Denny’s restaurant. Back in 2009 they demonstrated the power of giving. They picked a day to give away free a Grand Slam breakfast, no strings attached, nothing to buy, just come in and eat. It cost them over 5 million dollars in promotions and food and service costs.

 What was returned to them? Over 50 million dollars in free press coverage, an immeasurable amount of good will, and their website got 40 million hits. They also gained some new loyal repeat customers.

 The surprising thing was that on the day of the free give away they still made a profit. People were generous in their purchase of drinks and other items that offset the cost of the giveaway. This was an unexpected bonus.

 When people see your willingness to give they open their hearts to you. Who would you be more willing to do business with, a stingy person or a person who gives freely to help others?

 A generous heart is a kind heart and people gravitate towards kindness?

Jeff

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