Archives For Jeff

The Power of Alignment

February 21, 2013 — Leave a comment

When your passions, roles and skills line up, you enter into an area of peace and joy not experienced before.

Most people in America are not in alignment. Their roles (what they do on a day to day basis) do not match their passions and dreams. Doing what you love enables you to work harder but feel like you’re doing less.

But often you can’t immediately step into your passion There is a thing I call the process.

Every Christian Business Owner should strive for excellence in their work and business. The foundation for becoming excellent is skill development. The Proverbs tell us that a person of excellence will be recognized. “Do you see a man who excels in his work? He will stand before kings; He will not stand before unknown men.”

I’ve discovered 12 essential business skills that will make your business distinct. A little extra effort is the difference between average and exceptional. You don’t have to be perfect in all these skills but any effort to grow and develop will set you apart from others in your field.

This is a guest blog by Michael Farley of, a Christian business owner in Southern Oregon.

So what skills are needed to be a successful salesperson? In my experience, I am convinced that techniques and methods of sales are teachable to anyone who has the desire to learn. However, there are a few natural skills that are of great benefit if they already exist within those that want to be successful in sales. Without these, success will take a longer time but it can still be achieved. If there is no desire and dedication to learning or developing these skills, then the selling will be much more difficult and often very stressful.

More on Being Diligent

“I went by the field of the lazy man, And by the vineyard of the man devoid of understanding;

And there it was, all overgrown with thorns; Its surface was covered with nettles;

Its stone wall was broken down. When I saw it, I considered it well; I looked on it and received instruction:

A little sleep, a little slumber, A little folding of the hands to rest;

So shall your poverty come like a prowler, And your need like an armed man.”

Trusting In God Doesn’t mean we don’t work hard In Our Business

 There’s God’s part and there’s our part.

Trusting in God and not leaning on our own understanding or strength doesn’t mean we sit back and just wait for things to happen.  The Proverbs tells us, “He who has a lazy hand will become poor, but the hand of the diligent makes rich.” 10:4

Another proverb says this “Work hard and become a leader; be lazy and become a slave.” 12:24 We are not to be afraid of hard work in fact we are to embrace it.

God is too complex for us to grasp His complexities yet simple enough for even the little child to understand.

The pride of man leads us to pursue the complex but when we do, we miss some of the most powerful principles of life and business. We tend to think, “If it’s too simple than it can’t be effective”.

Naaman the leper in the Old Testament almost missed his healing because he wanted the prophet to come and do something spectacular in order to be healed. Instead the prophet gave some simple directions. Naaman was angry at the simplicity of the command and was ready to walk away but his servant convinced him to at least give it a try and Naaman was healed.

Answer the why

September 27, 2012 — 2 Comments

The “How to” is important but the why is what keeps you going.

Why do you do what you do? Why do you want what you want?

A strong enough why can enable you to endure any hardship. It is the why that gives meaning and motivation.

Why am I doing what I’m doing?

Why did I start doing what I’m doing?

Why am I still doing it?

Why should I keep doing what I’m doing?

If current answers to your whys leave you uninspired and unmotivated than you need to reevaluate and adjust your direction.

A very important number in your business is the lifetime value of your customer.

The lifetime value of a customer is how much profit you’ll make from the average customer over the time they will shop with you.

Here is how to figure that out.

What is the average initial purchase they will make with you?

Subtract the expenses and you get the profit from the average customer.

How often do they buy each year?

How long will they stay with you? One year, three years, five years?

Always figure on the low end.

Is business Spiritual?

September 24, 2012 — Leave a comment

The Spiritual and the Physical

Everything that pertains to life and business has its foundation in the Word of God and His truth. God is the creator. He created all things according to His creative laws and established a natural realm.

We are all governed by His laws in this natural realm, whether we’re believers or unbelievers. That’s how we were created. We need to line up with these natural laws just as much as we need to line up with the spiritual laws that we learn in the scriptures.

The Marketing Mindset

September 22, 2012 — Leave a comment

Having the correct mindset is crucial to business success. Every action is preceded by a thought. This seems a fundamental idea but too often we blame our actions on  . . . “I didn’t think about that.”

Actually you did think about it whether it be subconscious or conscious you thought before you acted. The important thing is to program your thoughts ahead of time so that when situations arise you think correctly and therefore you’ll act correctly.

You do what you do and say what you say because of your thought patterns. Change your thinking and you’ll change your actions and words.