Fire your Customer

February 6, 2011 — Leave a comment

Some of your biggest headaches in business are from the customers who buy little but demand a lot.

Fire them.

Let them know in a nice way that you don’t feel that you can meet their needs effectively and it would be best for them to find another supplier, agent, or whatever it is you are offering.

This will free you of a burden that you don’t need to carry and enable you to give more time to the customers who deserve your attention.

If your clients are abusive to your employees or to you then politely send them on down the road.

It they have unreasonable expectations where they are constantly trying to get the little extra and take advantage of your kindness than let them go.

Make a decision to pin point your ideal customer. What is their age, employment status, gender, income level? What do they like or dislike? What are their personality types?

You’ll find that the current clients that bring you the best return on your investment, are usually the most enjoyable to work with.

If you have customers or clients that are sucking the life out of you and taking the joy out of running your business then fire them. You are not obligated to keep the grumblers and complainers around. You should be looking forward to each day at work not dreading it.

Very often by letting some business go you actually increase your business.

It’s your life and your business so enjoy it don’t let unprofitable customers drain you emotionally or financially.

Choose to work with those who appreciate what you have to offer. These are grateful and easily see the value that you bring to them.

If you do choose to let a customer go you can do it diplomatically. There is no need to be rude, even if they are rude. Take the high road and do it with class.

There was one customer I did work for about 18 years ago. She was polite but very picky, always looking over your shoulder, criticizing work that wasn’t even finished. I finally had to ask her if she could wait until I was done, then she could look over the work and I’d gladly correct anything she found.

After the job was done do her satisfaction (and she was very happy) she asked me to do another project. I politely told her that I didn’t think I could meet her expectation and thought it would be better if she found another contractor. She was surprised but not offended. I was very diplomatic and even gave her the name of another contractor that I could recommend.

Even if they have been unreasonable you can still treat them with respect and honor. You don’t have to kiss their feet but neither do you need to let them walk on you.

Get rid of the customers that don’t align with your goals, personality, or profits and watch your business grow.

Jeff

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