In this chapter will be looking at the mindsets you need to be successful. To have the wrong ideas about marketing can cost you a lot of money. To think incorrectly about marketing will also waste a lot of time.
1. Marketing is not an expense it’s an investment.
Marketing makes you money and it’s the easiest part of your business to improve without spending a lot out of money. As a business owner your main focus should be marketing. You are not a plumber you are a marketer who sells plumbing of a you’re not a lawyer youâ€™re a marketer who sells law services.
see part 2