Saving Time and Money With a Marketing Strategy

September 24, 2011 — Leave a comment

Imagine you want to fix a nice dinner for someone special. You really want to impress them. So you run to the store and start picking up whatever sounds good, from cold cereal to spinach, bacon and cottage cheese, you grab whatever catches your eye.

Then you head home, dump everything on the counter look at all that you bought and try and figure out what you’re going to make.

Wouldn’t it be easier to first find out what this persons favorite food is, then find a recipe, see what ingredients you already have and then go to the store with a list of everything else you need?

With this plan you’ll save time at the store and time trying to figure out what to make. You’ll save money because you won’t be buying a bunch of things that you’ll end up never using and you’ll save a great deal of pain and frustration.

The same holds true with putting together a marketing plan. It’s simple, relatively painless and it will save you a great deal of time, money, and a lot of headaches.

A strategy is the overall picture of what you want to accomplish with your marketing. You have the overall goal for your business and then you have the marketing strategy that will help you reach those goals, then you make a list of tactics to implement the strategy and you put those into a calendar so they are acted on in an appropriate and timely manner.

Jeff

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