Serve or Die

August 25, 2011 — Leave a comment

Our business in business is to serve

Let nothing be done through selfish ambition or conceit . . . but in humility of mind esteem others better than yourself. Philippians 2:3

If you’re consumed and fixated with the goal of making money you’re going to have a hard time making money. A successful business isn’t built by focusing on what you want it is built by focusing on what your customer wants.

Set yourself aside and become consumed with serving. What can you do to bring greater value to the lives and businesses of your customers? How can you help them get what they want? What can you do to increase the quality of their lives?

You give them what they want and they will give you what you want.

Take some time to brainstorm about the things you could do to benefit your current customers and potential customers.

If you fall in love with your product or service or business than you can become so fixated on what you think other people need that you miss their true needs.

Look at it outside the business realm. Sometimes a parent can become so fixated on what they think is best for their child they will miss the natural gifting of that child and frustrate their child and themselves.

Some parents force their child into sports when the child’s gifting is in art. Or you force a child to learn a musical instrument when they are fascinated with science.

We’re saying. “Look at my great product, or great business, or great service.” But others are saying “I don’t see a great product or business or service.” I know that’s a blow to our egos. But what do we want a successful and prosperous business or an ego that’s intact?

The sooner we learn how to lay down our ideas of what is best for others and begin to listen, the sooner we get on the road to success.

Too often we are so focused on running our business, assuming that we’re giving our customers what they want, when in reality we’re too inward focused.

How do you know what your customer wants … Ask them.

Simple but profound.

Jeff

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