The Importance of Diligence Part 2

February 9, 2013 — Leave a comment

More on Being Diligent

“I went by the field of the lazy man, And by the vineyard of the man devoid of understanding;

And there it was, all overgrown with thorns; Its surface was covered with nettles;

Its stone wall was broken down. When I saw it, I considered it well; I looked on it and received instruction:

A little sleep, a little slumber, A little folding of the hands to rest;

So shall your poverty come like a prowler, And your need like an armed man.”

There is no excuse for us to be lazy and negligent. It is important for us to do all that we can.

Be careful of finding excuses to read that novel or watch that movie when you should be working on your business. Beware of finding “busy” tasks to do just so you can avoid that difficult task that needs to be done.

Being your own boss makes it easy to be lazy in certain areas that will come back to haunt you. Here are some of the areas business owners tend to be negligent about or I should say lazy about and they can bring your business to ruin.

Your “fields” will be overgrown with thorns and your “walls” tore down. Be diligent and be watchful so you won’t be caught unaware.

Don’t be lazy in returning calls to your customers. Be diligent to get back to them quickly. How do you feel when you place a call and leave a message and then wonder if they ever received the message or if they will ever call back? You want your calls returned in a timely manner so do the same for others.

Don’t be lazy in your communications with your customers. This means that if you are not going to be there when promised or finish your project on time then call as soon as you know and explain to them what is happening. Be diligent in your communications. It is the courteous thing to do.

Don’t be lazy in your honesty. If you make a mistake admit it, don’t pass the blame on to someone else, don’t whitewash it. Be diligent to be upfront and honest even if it is embarrassing.

Don’t be lazy about your numbers. This is not just about book keeping but also about knowing your sales closing ratios, knowing how much the average customer spends, knowing the lifetime value of a customer and more. Be diligent to know weekly how you’re doing in these different areas. Watch the numbers.

Don’t be lazy in your marketing. This is like a farmer watering his plants only when he feels like it, or fertilizing when the mood hits him. That’s good way to kill your crop. Be diligent to have a marketing plan (which can be done on one page) and be diligent to do something almost everyday to get the message of your business out to the public.

Whether you’re busy or slow be diligent to advertise. Don’t wait for the feeling to hit you.



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